Composition & materials: 50% Organic Cotton, 50% Linen

London-based label YMC is back for SS24 campaign titled “Bringing it All Back Home”, a tribute to late co-founder Fraser Moss. The imagery features Fraser’s children Phoenix and Biba, and was captured in Newport, the town in which he grew up. Photographer Lynette Garland grew up with Fraser in Newport, while stylist Mark-Anthony Bradley, one of Fraser’s oldest friends, attended fashion college in the city. You can check the complete campaign here

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